Art Hearts Fashion

Digital Marketing & Social Growth for Major Fashion Weeks

THE CHALLENGE

The Art Hearts Mission and My Role

At Art Hearts Fashion, I led digital marketing efforts for Los Angeles and New York Fashion Weeks, creating high-impact digital runway materials and social media campaigns that dramatically increased brand engagement and ticket sales.

The goal was to elevate Art Hearts Fashion’s digital presence, expand its audience reach, and turn social engagement into real revenue growth.

THE PROCESS

Key Initiatives & Strategies

Digital Runway Materials & Event Marketing

  • Designed digital runway assets that captured the essence of the brand while promoting sponsors, designers, and event partners.

  • Created engaging promotional materials for social media, email campaigns, and website banners, ensuring cohesive event branding across all platforms.

Social Media Growth & Engagement Strategy

  • Developed a high-impact social media campaign that increased Instagram followers by 120,000+.

  • Implemented a content strategy focused on behind-the-scenes access, runway highlights, and influencer collaborations to drive viral engagement.

  • Leveraged hashtag strategies, reels, and interactive content to grow reach and engagement organically.

623% Sales Increase: Turning Social Engagement into Revenue

  • Launched targeted social ads and influencer partnerships to increase ticket sales for Los Angeles & New York Fashion Weeks.

  • Designed and executed email campaigns that nurtured leads and converted social media followers into ticket buyers.

  • 32% of ticket buyers from Instagram, and 24% from email campaigns.

  • Analyzed audience insights to optimize ad performance, resulting in a 623% increase in ticket sales.

THE IMPACT

Elevating Art Heart’s Digital Presence

  • Increased Instagram following by 120K+, expanding audience reach and brand credibility.

  • Drove a 623% increase in ticket sales through social media marketing and strategic digital campaigns.

  • Positioned Art Hearts Fashion as a leading digital-first fashion brand, maximizing event visibility and audience engagement.

  • Strengthened brand partnerships & sponsorship appeal, showcasing the value of Art Hearts Fashion’s audience reach.